Aim and Scope

The Open Journal of Business Entrepreneurship and Marketing is an open-access platform dedicated to publishing high-quality research at the intersection of entrepreneurship and marketing. The journal aims to foster innovation and growth in these fields by offering a forum for cutting-edge research, case studies, and practical insights that explore how entrepreneurial ventures leverage strategic marketing to succeed in competitive markets.

With a focus on both theory and practice, the journal seeks contributions that address the challenges and opportunities faced by startups, small businesses, and established enterprises in crafting marketing strategies that drive growth, customer engagement, and brand positioning. The journal encourages interdisciplinary research that connects business entrepreneurship with emerging trends in digital marketing, social media, consumer behavior, and market analytics.

Types of Manuscripts

Research Articles: Original studies exploring new models, strategies, and insights at the intersection of entrepreneurship and marketing.

Case Studies: Practical examples of how entrepreneurial ventures have utilized innovative marketing approaches to achieve success in various industries.

Review Articles: Comprehensive analyses of current trends and future directions in business entrepreneurship and marketing, with a focus on real-world applications and implications.

Methodological Papers: Contributions that present novel research methods and analytical techniques relevant to entrepreneurship and marketing strategies.

The Open Journal of Business Entrepreneurship and Marketing seeks to serve both academic researchers and business professionals, providing valuable insights into how effective marketing strategies can drive entrepreneurial success in today’s dynamic global markets.