Journal Section

Progress on Multidisciplinary Scientific Research and Innovation

Open Access
Cite Score: 0.4 Impact Factor: 0.6
E-commerce Platforms Innovations and Strategies for Market Expansion
Authors
Md Wali Ullah 1 ,  Jannatul Ferdous mou 2
Author's Details

Name: Md Wali Ullah

Email: m.ullah.117@westcliff.edu

Department: Department of Business Administration

Affiliation Number: 1

Address: Irvine, CA 92614, USA

https://doi.org/10.63471/pmsri24002
Affiliations

1 Department of Business Administration, Westcliff University, Irvine, CA 92614, USA

2 Department of Business Administration, International American University, Los Angeles, CA 90010, USA

Abstract
The study offers a thorough examination of the innovative e-commerce techniques employed by prominent online merchants, with a specific focus on the highly competitive sector. The primary objective of this research is to investigate the efficacy of different forms of innovation implemented by prominent global e-commerce platforms, with a specific focus on renowned brands like Amazon (Nasdaq: AMZN), Trendyol (Alibaba), and Hepsiburada (Nasdaq: Heps). In order to accomplish this, the study used the "ten types of innovation" framework to analyze the various aspects of innovation in the e-commerce field. Our analysis reveals the factors that contributed to Amazon's inability to successfully penetrate the Turkish market. The research aims to discover potential innovative opportunities that can facilitate the implementation of blue ocean plans.

Keywords: 

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This article is Open Access CC BY-NC
Article Information
Article Type
Research Paper
Submitted
01 July, 2024
Revised
27 July, 2024
Accepted
11 August, 2024
Online First
18 September, 2024
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