Enhancing Digital Marketing Strategies in the Food Delivery
Business through AI-Driven Ensemble Machine Learning Techniques
Affiliations
1
Geology & Mining(Graduated)
, Rajshahi University, N/A
Abstract
The digital marketing for food delivery business is the focus of this study, which
investigates the use of ensemble machine learning (ML) approaches. The study's
overarching goal is to pave the way for artificial intelligence (AI)-based recommendations
by analyzing consumer data with the hope of discovering consumer preferences and
predicting behavior. In order to improve the accuracy of predictions, the ensemble method
combines the results of decision trees, naïve Bayes, and closest neighbor algorithms. Both
the decision tree and nearest neighbor algorithms were able to obtain perfect predictions
with zero error and 100% accuracy, as seen in the accuracy matrix charts. On the other
hand, the naïve Bayes method was able to accurately identify labels in all classes with a
minimal error rate of 0.028 and a high accuracy of 97.175%. With a success rate of over
90%, the majority vote method allows models to be integrated using less than 50% of the
randomized data, which minimizes customer dissatisfaction. When taken as a whole, these
ML algorithms greatly improve the efficiency and efficacy of food delivery business digital
marketing campaigns by cutting down on wasted time and money.
Keywords:
Digital marketing, Food delivery business, Machine learning, Artificial
intelligence, Accuracy